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Customer Modeling
Measuring Customer Retention: Five Magical Metrics to Demystify ROI
Why do many marketers neglect to measure customer retention? Because it's tricky! Here are 5 metrics — complete with formulas — to demystify this matter
More Customer Modeling
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The Perks of Loyalty: Starbucks’ Successful Rewards Program
Ariella Brown | 02.09.2021![](https://postfunnel.wpenginepowered.com/wp-content/uploads/2021/08/5_Skills_Every_Marketer_Should_Have_318_318-110x110.jpg)
5 Soft Skills Every Marketer Should Have
Sarah LeBoeuf | 07.09.2021![](https://postfunnel.wpenginepowered.com/wp-content/uploads/2021/07/3_Creative_Ways_318_318-110x110.jpg)
3 Creative Ways to Reduce Churn
Sarah LeBoeuf | 14.08.2021![](https://postfunnel.wpenginepowered.com/wp-content/uploads/2021/07/PF-ALL318_318-2-110x110.jpg)
The Do’s & Don’ts of Apologizing
Sarah LeBoeuf | 05.08.2021![](https://postfunnel.wpenginepowered.com/wp-content/uploads/2021/05/loyalty_-refferal-programs318_318-110x110.png)