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Customer Modeling

Measuring Customer Retention: Five Magical Metrics to Demystify ROI

Why do many marketers neglect to measure customer retention? Because it's tricky! Here are 5 metrics — complete with formulas — to demystify this matter

Aaron Orendorff
July 31 2017

5 Soft Skills Every Marketer Should Have

Sarah LeBoeuf | 07.09.2021

3 Creative Ways to Reduce Churn

Sarah LeBoeuf | 14.08.2021

The Do’s & Don’ts of Apologizing

Sarah LeBoeuf | 05.08.2021

Members Only: The Amazon Prime Model

Ariella Brown | 31.05.2021
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