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Customer Modeling

Measuring Customer Retention: Five Magical Metrics to Demystify ROI

Why do many marketers neglect to measure customer retention? Because it's tricky! Here are 5 metrics — complete with formulas — to demystify this matter

Aaron Orendorff
July 31 2017

Aaron Orendorff

Previous the Editor in Chief of Shopify Plus, Aaron Orendorff is now the founder of iconiContent, where he’s busy “saving the world from bad content.” He’s also a regular contributor at Mashable, Entrepreneur, Lifehacker, Fast Company, Business Insider, Content Marketing Institute, and more. Connect with him on Twitter or Facebook.

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