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Members Only: The Amazon Prime Model
Many retailers try to follow in the footsteps of Amazon, but not all are cut out for a paid membership program
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So, Your Loyalty Program Just Flopped: A Troubleshooter’s Guide
Identifying problems with your loyalty program is the first step towards fixing them
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From the Vault: Brand Loyalty
Here we curate our best archival items around a specific topic. Think of it as an ad-hoc ebook. This time: Content about Customer Loyalty
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How to End a Loyalty Program Without Losing Customers
Not every loyalty program will be successful in the long run. But knowing how to end them smartly and handle the closure with care is crucial
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When is a Tiered Loyalty Program the Right Choice?
Tiered loyalty programs can help marketers extract more value from their VIPs. But implementing such a program isn’t always so easy
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They Can Take The Credit, We’ll Take The Points
The competition between credit card companies is fierce, with so many options on the table. Here's what companies do in order to rise above the competition and win their clients' hearts - and wallets
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The Pre-Purchase Magic: Nurture Loyalty in Your Future Customers
Your focus should be on creating a strong bond with them before you even begin to start thinking about longevity
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Be the Brand Who Lives for Birthdays
Birthdays are usually a reason to celebrate. If you smartly harness your customers' celebration to your marketing carriage, you can really increase your retention rate. Here are some examples of companies who do it right
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The Hospitality Industry Uses Technology to Make Customers Feel at Home
Every brand is trying to come up with new ways to retain customers and improve their experience, but these five hospitality companies really stepped it up
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