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Customer Lifecycle

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How to Improve the Customer Journey with Micro-Moments

When it comes to shopping, the smallest moments sometimes have the biggest impact

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Keep Churn to the Bare Minimum Using Lifecycle Marketing

Lifecycle marketing is knowing what your customers need at specific points along their journey with your brand. And delivering in the best way possible

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Is the Sales Funnel a Thing of the Past?

Experts weigh in on the classic sales funnel’s continued relevance for life-cycle marketing

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How Traditional Real-Time Marketing Works in 2019

Even before trigger-based martech came along, marketers understood the key to responding to an immediate contextual. Here’s how it looks like these days

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The Do’s and Don’ts of Relationship Marketing

Relationship marketing is crucial for almost any digital business, but as in real life, relationships require hard work.

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5 Short-Term Techniques For Cultivating Long-Term LTV

Maximizing a customer’s lifetime value shouldn’t take a lifetime — sometimes short-term techniques can be just as effective.

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5 Reasons Your Subscription Box Customers Are Churning

Find out why subscription customers are leaving your business and how you can retain them.

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Asking the Experts: Refining the Elusive Definition of Churn

This has to be more than just a metric. A successful war on churn can mean the world to your business. We gathered some pros for their takes

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When Ecommerce Personalization Goes Wrong: 10 Easy Ways to Fix It

We all love existing customers and returning visitors. The question is, do they love you back? Without ecommerce personalization, the answer is no.

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Get Customers to Fulfill their Destiny as VIPs

Some customers were VIP customers all along. Your job as a business is to encourage them to embody their status and bring your revenues to new heights

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