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Using Conversational Marketing at Each Stage of the Customer Lifecycle
Conversational marketing engages your customers in an authentic and personable way
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Analyzing Sephora And Its Unique Segmentation Efforts
An inside look at the makeup retailer’s strategic customer segmentation plan
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How to Improve the Customer Journey with Micro-Moments
When it comes to shopping, the smallest moments sometimes have the biggest impact
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Keep Churn to the Bare Minimum Using Lifecycle Marketing
Lifecycle marketing is knowing what your customers need at specific points along their journey with your brand. And delivering in the best way possible
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Is the Sales Funnel a Thing of the Past?
Experts weigh in on the classic sales funnel’s continued relevance for life-cycle marketing
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How Traditional Real-Time Marketing Works in 2019
Even before trigger-based martech came along, marketers understood the key to responding to an immediate contextual. Here’s how it looks like these days
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5 Short-Term Techniques For Cultivating Long-Term LTV
Maximizing a customer’s lifetime value shouldn’t take a lifetime — sometimes short-term techniques can be just as effective.
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5 Reasons Your Subscription Box Customers Are Churning
Find out why subscription customers are leaving your business and how you can retain them.
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Asking the Experts: Refining the Elusive Definition of Churn
This has to be more than just a metric. A successful war on churn can mean the world to your business. We gathered some pros for their takes
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When Ecommerce Personalization Goes Wrong: 10 Easy Ways to Fix It
We all love existing customers and returning visitors. The question is, do they love you back? Without ecommerce personalization, the answer is no.
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