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Customer journey

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Map Out Your Customers’ Journey With a CDP

All customers follow their own paths to purchase. That’s why you need the insight into each one that only a CDP can deliver

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How to Improve the Customer Journey with Micro-Moments

When it comes to shopping, the smallest moments sometimes have the biggest impact

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How to Digitize Your Customer Journey

5 quick tips to help you create a digital customer journey

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Keeping It Real and Timely

You can reap the benefits of insight into the state of each customer in real time combined with predictive analytics to optimize the customer’s journey

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Kiehl’s vs. Liz Earle: The Cross-Atlantic Cosmetic Battle

Welcome to our 9th Brand Prix, where we compare two cosmetic brands. One is American, the other is British. Who won the war? Read on to find out

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Client Onboarding in 2020: Keeping the Customer Engaged and Moving Forward

Make customers fall in love with your brand from the get-go, and they’ll stick around well into the future

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5 Types of Loyal Customers and How to Keep Them Devoted

Customer loyalty comes in different shades. To keep them faithful, brands need to take a personalized approach that accounts for every step of the journey

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Is the Sales Funnel a Thing of the Past?

Experts weigh in on the classic sales funnel’s continued relevance for life-cycle marketing

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Add to Basket: 6 Tips to Protect Yourself from Cybercrime This Holiday Season

Cybercrime will be one of 2019's biggest holiday shopping trends. Make sure you're prepared.

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Asking The Experts: The Customer Journey is Vital (A Rebuttal)

It’s not what it once was, but the customer journey has evolved into an essential business tool

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