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CRM Strategy

Map Out Your Customers’ Journey With a CDP

All customers follow their own paths to purchase. That’s why you need the insight into each one that only a CDP can deliver

Ariella Brown
July 25 2020

Ariella Brown

Ariella holds a PhD in English and started out teaching writing. She then shifted to writing professionally with a focus on marketing and tech. She's written on 3D printing, AR, big data, analytics, blockchain, digital currency, supply chains, sustainability, VR, and all kinds of interesting innovations. Her work has been featured in Adweek, CFO, CoinDesk, DMN, Dice Insights, EBN, Forbes, Information Week, 3D Printing Industry, EE Times, and Techopedia, among other publications.

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