Customer journey Archives

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Analyzing The Makeup of Sephora’s Digital Marketing Strategy

Take a look at the marketing strategies the cosmetic behemoth Sephora uses to delight customers, drive loyalty, and build market share.

Every customer is one in a million

More people are glued to their phones than ever. Make them just as attached to your campaigns with these techniques

We all know the customer isn’t always right, but they are certainly never wrong

Here we curate our best archival items around a specific topic. Think of it as an ad-hoc ebook. This time: Customer Journey

A 360° View: From loyalty and engagement to strategy and technology, the experts explain what drove marketing success in the first year of COVID

Getting your customer segmentation wrong can ruin your business. Check these five segmentation pitfalls and make sure to avoid them

Customers find good videos more relatable and are more apt to share them than other forms of content

All customers follow their own paths to purchase. That’s why you need the insight into each one that only a CDP can deliver

When it comes to shopping, the smallest moments sometimes have the biggest impact