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Doing Content Marketing Right

Done right, content marketing will deliver an ROI measured in terms of the LTV of a customer. But it’s a marathon - not a sprint

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Best Practices for Email Marketing During a Crisis

We attended a webinar and took notes. You’re welcome

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Can Written Content Make a Brand? The Danger of Lionizing DTC Outliers

Everybody loves a winner (especially the press). Unfortunately, in the overlapping worlds of content and commerce, quantifying success is no easy task.

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