Can Written Content Make a Brand? The Danger of Lionizing DTC Outliers

Everybody loves a winner (especially the press). Unfortunately, in the overlapping worlds of content and commerce, quantifying success is no easy task.

Aaron Orendorff
October 03 2019

Brand Identity, content, Content Marketing, DTC, eCommerce

Previous the Editor in Chief of Shopify Plus, Aaron Orendorff is now the founder of iconiContent, where he’s busy “saving the world from bad content.” He’s also a regular contributor at Mashable, Entrepreneur, Lifehacker, Fast Company, Business Insider, Content Marketing Institute, and more. Connect with him on Twitter or Facebook.