Marketing Leaders Agree! CLTV, Personalization Are Prime to Become Top Priorities
PostFunnel's end of year forum about CRM in the new reality combined great insight with award-winning food
Read morePostFunnel's end of year forum about CRM in the new reality combined great insight with award-winning food
Read moreCRM is a service first and a sales tool second. Using them together, however, drives even more revenue
Read moreThe obstacles to calculating your customer lifetime value aren’t mathematical, but organizational
Read moreMaximizing a customer’s lifetime value shouldn’t take a lifetime — sometimes short-term techniques can be just as effective.
Read moreWhy customer lifetime value is crucial for marketers
Read moreKPIs continue to evolve as marketers become more data-driven.
Read moreIn part 1of 2 in winning back churned customers, we’ll focus on reengaging your “green” customers: those who left your brand before reaping all the benefits
Read moreRetention marketers must critically examine key variables and market conditions when deciding whether public customer scoring is right for their business
Read moreWe all love existing customers and returning visitors. The question is, do they love you back? Without ecommerce personalization, the answer is no.
Read moreDon’t get caught up measuring likes, downloads, or registered users. Instead, use these 4 KPIs for a greater impact on your business
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