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Marketing Leaders Agree! CLTV, Personalization Are Prime to Become Top Priorities
PostFunnel's end of year forum about CRM in the new reality combined great insight with award-winning food
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Service Equals Sales: 3 CRM Features to Increase LTV
CRM is a service first and a sales tool second. Using them together, however, drives even more revenue
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Don’t Overlook These LTV Fundamentals
The obstacles to calculating your customer lifetime value aren’t mathematical, but organizational
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5 Short-Term Techniques For Cultivating Long-Term LTV
Maximizing a customer’s lifetime value shouldn’t take a lifetime — sometimes short-term techniques can be just as effective.
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Build Long-Term Relationships Using Customer LTV
Why customer lifetime value is crucial for marketers
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Why Customer Lifetime Value Is Suddenly More Important Than ROI
KPIs continue to evolve as marketers become more data-driven.
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How to Win Back Quick-Churn Customers
In part 1of 2 in winning back churned customers, we’ll focus on reengaging your “green” customers: those who left your brand before reaping all the benefits
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The Potential Threats and Benefits Of Publicizing Customer LTV Score
Retention marketers must critically examine key variables and market conditions when deciding whether public customer scoring is right for their business
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When Ecommerce Personalization Goes Wrong: 10 Easy Ways to Fix It
We all love existing customers and returning visitors. The question is, do they love you back? Without ecommerce personalization, the answer is no.
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4 KPIs You Should Track to Measure Ecommerce Retention
Don’t get caught up measuring likes, downloads, or registered users. Instead, use these 4 KPIs for a greater impact on your business
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