Advertising

Featured

Ads We Loved: May 2022

All the ads we loved this month

Read more

What an Ad-Supported Tier on Netflix Means for Advertising

The biggest player in the world of streaming could open a new avenue for digital video advertising

Read more

5 Ways Burger King’s Sensational Marketing Strategies are Shaking Things Up

Read about Burger King’s Sensational Marketing Ideas - In an industry where competition is intense, Burger King pushes boundaries to get noticed

Read more

Spotlight on Zara’s Marketing Strategy: a Brand that Spends Next to Nothing on Advertising

Fast-fashion giant Zara is worth over $13 billion - despite spending less than 0.5% of its annual revenue on advertising. Learn why

Read more

How Coronavirus Will Impact Ad Spend

What does a successful ad spending approach look like today?

Read more

Digital Marketing in 2020 and Beyond

Digital technologies have completely transformed how marketers promote modern brands. What changes will the next decade bring?

Read more

Twist and Shout: How Aviation Gin Rode Peloton’s Failure

One brand's lemon is another brand's cocktail

Read more

It’s 2019: Are Your Ads Portraying Gender Responsibly?

Gender stereotypes can hurt your brand. Use these strategies to make a good impression.

Read more

Take Your Advertising Cues From these 5 Iconic Ad Slogans

What are the components of a good slogan? Read on for a few examples that'll stand the test of time.

Read more

Why Inclusive Marketing is Good for Business: Lessons from 8 Prominent Brands

From Coca-Cola to Maltesers, brands are shifting toward inclusive marketing. Why?

Read more
X
X
X
FacebookTwitterLinkedIn