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How Coronavirus Will Impact Ad Spend

What does a successful ad spending approach look like today?

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Digital Marketing in 2020 and Beyond

Digital technologies have completely transformed how marketers promote modern brands. What changes will the next decade bring?

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Twist and Shout: How Aviation Gin Rode Peloton’s Failure

One brand's lemon is another brand's cocktail

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It’s 2019: Are Your Ads Portraying Gender Responsibly?

Gender stereotypes can hurt your brand. Use these strategies to make a good impression.

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Take Your Advertising Cues From these 5 Iconic Ad Slogans

What are the components of a good slogan? Read on for a few examples that'll stand the test of time.

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Why Inclusive Marketing is Good for Business: Lessons from 8 Prominent Brands

From Coca-Cola to Maltesers, brands are shifting toward inclusive marketing. Why?

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Asking the Experts: How to Get the Most of Facebook Ads

Stop wasting money on Facebook campaigns: the pros weigh in on how marketers should spend their budgeting dollars

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Asking the Experts: How is Amazon Conquering the Advertising Realm?

Amazon’s advertising services are reshaping customer targeting and personal sales. 3 pros share their insights

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Three Ways Your Marketing Strategy Can Benefit From In-app Advertising

The app economy is expected to reach $120 billion in 2019. Here’s why in-app advertising is becoming increasingly important, and how you can jump on board

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5 Ways Burger King is Shaking Things Up with Sensational Marketing Ideas

In an industry where competition is intense, Burger King pushes boundaries to get noticed

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