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Brand Identity, Personalization

More Than Fashion: How the Yoga Medium Defines Alo’s Marketing Message

The premium athleisure brand went all-in on influencer marketing and walking-the-walk authenticity strategy, on its way to achieving high brand loyalty

Ariella Brown
January 14 2020

Ariella Brown

Ariella holds a PhD in English and started out teaching writing. She then shifted to writing professionally with a focus on marketing and tech. She's written on 3D printing, AR, big data, analytics, blockchain, digital currency, supply chains, sustainability, VR, and all kinds of interesting innovations. Her work has been featured in Adweek, CFO, CoinDesk, DMN, Dice Insights, EBN, Forbes, Information Week, 3D Printing Industry, EE Times, and Techopedia, among other publications.

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