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Maximizing Customer Lifetime Value with Facebook Bid Multipliers

Facebook's recent feature will help marketers shift their focus from the network's advertising capabilities to a more meticulous look at their customer data

Rony Vexelman
May 18 2019

Rony Vexelman

Rony Vexelman is Optimove’s Director of Product Marketing. Rony leads Optimove’s marketing strategy for product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management

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