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Strategy

Should You Be Listening to Your Customers Less?

Not all customer feedback is created equal - shaping your company's future solely based on what they think may prove lethal

Ben Jacobson
July 03 2018

Ben Jacobson

Ben Jacobson is a marketing strategy consultant who specializes in content, social media and influencer marketing for B2B firms. He contributes regularly to publications including MarketingLand, Search Engine Journal and the Orbit Media blog.

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