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Just Give Me A Minute: New DIY Video Platform

Want to learn how to craft, cook and create in just 60 seconds? Check out the new Tangi video platform

Ariella Brown
February 13 2020

A lot of us like to find some creative outlet. But few of us find ourselves with enough time on our hands to commit to courses. Even a single instructional video on YouTube that lasts half an hour can put us off.  But just about everyone can spare just one minute. That’s the sweet spot for the new Tangi video platform, available on iOS app or the website platform.

Tangi just launched from Area 120, Google’s internal incubator for experimental projects. As the 9to5Google blog about it explained, the name stands for “TeAch aNd GIve and “tangible”—things you can make.” All videos are short enough to meet the one-minute max.

The platform encourages user engagement through a social angle that lets creatives get new ideas and connect with others that have the same interests. There is a “Try It” feature to help build that community bond in which users share their own pictures, comments, and variations of the projects in the featured videos.

The platform is distinct from others in the short video space because of its focus. Tangi’s founder, Coco Mao, declared. “Our platform’s goal is to help people learn to craft, cook and create with quick one-minute videos” she said in an interview with on TechCrunch.

In the same article, it points out that the platform is not being monetized or featuring ads. However, that doesn’t mean it is not being used for marketing. Those who have made a name for themselves in the food, art, beauty, and DIY space have already put out short videos on Tangi. It’s the perfect way for people who make their living off their instruction to expand their audience through snackable, engaging content.

It also may prove an effective medium for product publicity. There are already a fair number of videos that specifically feature kitchen gadgets and beauty products. So far, they all appear to be shown in action as an honest demonstration and assessment rather than a promotion. That does enhance credibility for both the platform and the featured items, a win-win proposition.

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Ariella Brown

Ariella holds a PhD in English and started out teaching writing. She then shifted to writing professionally with a focus on marketing and tech. She's written on 3D printing, AR, big data, analytics, blockchain, digital currency, supply chains, sustainability, VR, and all kinds of interesting innovations. Her work as been featured in Adweek, CFO, CoinDesk, DMN, Dice Insights, EBN, Forbes, Information Week, 3D Printing Industry, EE Times, and Techopedia, among other publications. See her portfolio at ariellabrown.contently.com and site at https://writewaypro.weebly.com/

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