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How Far Do Brands Need to Go to Prove Their Solidarity?

Consumers are expecting companies to act in support of anti-racism amid the ongoing Black Lives Matter protests. And they see through lip service

Dafna Sheinberg
June 07 2020

Dafna Sheinberg

Dafna is a content writer and editor in the marketing department at Optimove. She specializes in helping brands grow and increase profitability, efficiency, and online presence. When she isn't writing or chasing after her 2-year-old, she enjoys hiking and watching French movies on Netflix.

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