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Analysis

What Happens When Personalization Goes Too Far

Here’s what awaits over-eager marketers who fail to consider just how their bespoke communications are being perceived by their customers

Evan F.P.
May 16 2018

Evan F.P.

Evan is a writer, educator and tech marketer. As content director at Fluid PR Group, he helps businesses tell their stories to the world. He lives in Toronto with his wife, their son and an occasionally well-behaved Australian Shepherd named Islay. Follow Evan on Twitter

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