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Can Diversification Save DTC Scalability in a Post-Acquisition World?

Be afraid if the majority of your eCommerce sales comes from one sales channel. Diversification isn’t the future. It’s now.

Aaron Orendorff
October 09 2019

Aaron Orendorff

Previous the Editor in Chief of Shopify Plus, Aaron Orendorff is now the founder of iconiContent, where he’s busy “saving the world from bad content.” He’s also a regular contributor at Mashable, Entrepreneur, Lifehacker, Fast Company, Business Insider, Content Marketing Institute, and more. Connect with him on Twitter or Facebook.

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