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A Song of Fire and Leads: How our Favorite GOT Characters Would Rule Their Marketing Team

To celebrate 8 years of incredible television, we took a few of our favorite characters and traded their war strategies for a place at the marketer’s table

Omer Liss

Omer Liss leads the Strategic Services research team at Optimove, helping leading marketers optimize their customer retention strategy. As a marketing data scientist, Omer has vast experience consulting clients, analyzing their customer data and revealing actionable, data-driven marketing insights. Omer holds a BSc in Industrial Engineering and Management, specializing in Information Systems.

Yael Spector

Yael is a data savant with a passion for applying data insights to marketing challenges. An experienced project manager, Yael leads a team of marketing data scientists and works closely with CRM executives of top online gaming and eComm businesses on building their retention marketing org, better catering to their customers. Yael holds a BSc in Industrial Engineering and Management.

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