Customer Modeling
The Holy Grail is Evangelism and it Starts with an Effective Referral Program
Give the Evangelists what they want: a user friendly channel to spread their praise
More Customer Modeling
The Perks of Loyalty: Starbucks’ Successful Rewards Program
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5 Soft Skills Every Marketer Should Have
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3 Creative Ways to Reduce Churn
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The Do’s & Don’ts of Apologizing
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