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Customer Modeling

When the 80/20 Rule Applies over 100% of Your Business

The Pareto principle, also known as the 80/20 rule, is one of the marketing world's favorite scientific principles. In an industry that often relies on vanity metrics or meaningless data, it's a refreshing staple which remains so steadily true that we can find value from its application almost anywhere

Adam Fout
June 26 2017

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