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Strategy

7 Reasons Why Blast-Campaigns Are a Long-Gone Tactic

Gone are the days of one message for all. Get with the program or your business - and your bottom line - get left behind

Todd Wasserman
September 27 2018

Todd Wasserman

Todd Wasserman is a journalist with 25 years of experience. He has been freelancing full time since 2015. Before that he was the business editor for Mashable from 2010-2015. From 1999-2010 he worked at Adweek's Brandweek, starting as a reporter and ending as editor-in-chief (2007-2010). He has written for The New York Times, The Wall Street Journal, Wired, The Washington Post and The Economist, among other publications.

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