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Strategy

Why eCommerce Blogs Fail and How to Make Yours Succeed

“Let’s start a blog,” said every eCommerce marketing team ever. Unfortunately, most eComm blogs end in waste, burnout, and heartache. Here’s how to fix that

Aaron Orendorff
April 17 2019

Aaron Orendorff

Previous the Editor in Chief of Shopify Plus, Aaron Orendorff is now the founder of iconiContent, where he’s busy “saving the world from bad content.” He’s also a regular contributor at Mashable, Entrepreneur, Lifehacker, Fast Company, Business Insider, Content Marketing Institute, and more. Connect with him on Twitter or Facebook.

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