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The New Face of Influencer Marketing: From Fake to Faithful

Social media has become an advertising powerhouse. But the shadow of ‘fake’ influencers looms large. Here are two ways to stay authentic… and profitable.

Aaron Orendorff
July 22 2019

Aaron Orendorff

Previous the Editor in Chief of Shopify Plus, Aaron Orendorff is now the founder of iconiContent, where he’s busy “saving the world from bad content.” He’s also a regular contributor at Mashable, Entrepreneur, Lifehacker, Fast Company, Business Insider, Content Marketing Institute, and more. Connect with him on Twitter or Facebook.

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