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Internet Archive: Tracking O2 UK’s Digital Evolution

O2 / Telefónica UK has been a major player in the telecommunications world for decades — We look at how the team has evolved its online presence over time

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Wayback Machine: Forthglade Natural Pet Food’s Path to Ecommerce Success

We take a look back at how the growing company got its start in the digital world

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Wayback Machine: Pets at Home’s Journey to Purr-fection

We take a look at how the company’s website has evolved since its inception

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Wayback Machine: Camping World

Let’s take a look back at how Camping World’s site has evolved over the years

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Wayback Machine: LEGO Kid-Friendly Digital Evolution

We take a look at how Lego’s digital presence has evolved over the last two-plus decades

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Wayback Machine: Tracking Decathlon’s Ascent to Ecommerce Success

Decathlon is the leading retailer in the sporting goods industry and is making major waves in the ecommerce world. Heres a deep dive into the brand

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Wayback Machine: The History of the Gap’s Website

The Gap has been a staple of the industry for decades. Here, we take a look at how its website has stacked up to the competition over time

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Wayback Machine: Dairy Queen Takes its Reign Online

Ice cream giant Dairy Queen has long been a staple of American culture. But has its online presence reflected its brick-and-mortar dominance?

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Wayback Machine: A Look Back at Naked Wines’ Dominance (And One Big Miss)

Naked Wines is all but synonymous with the D2C wine. Here’s a look back at how the brand has grown its international empire

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Wayback Machine: Documenting Under Armour’s Success in eCommerce

Under Armour has all but become a household name, thanks in large part to its innovative approach to eCommerce

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