Social Marketing Archives

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The New Meaning of Brand Values: How Peng Shuai and the WTA Changed Everything

How to break free from brand slacktivism by taking real risks

3 MORE Brands Winning the Social Media Game

Food videos, taco faces, and brand authenticity give these companies a leg up on social media

3 Brands Winning the Social Media Game

These companies use inspiration, social justice, snarky humor, and memes to dominate the corporate social media landscape

What’s for Dinner? Chefbot Has the Answer

Snap, Tweet and Cook your next meal with this new AI solution

TikTok and #Coronavirus

The short-form video app tests social commerce features in the U.S. What does this mean for eCommerce?

How Social Media Marketing Works in 2019

Facebook and Twitter aren’t just digital hangouts, they’re essential marketing channels. Find out why social media marketing is so important in 2019

Instagram Shopping and the State of “Native” Social eCommerce

The buzz surrounding social selling is deafening, but as we head into 2019, the data sounds a different bell

The Power of Testimonials

Customer testimonials can help gain trust of prospective customers. Let's discuss the importance of testimonials and how to use them to influence prospects

5 Must-Have Metrics When Choosing Content for Paid Campaigns

The tools that help marketers determine their highest-performing web content can also shed light on ad campaign strategy

How Should You Measure Your Content’s Success?

Considering the quality side is taken care of, here's a list of quantitative measurements that can tell you if your content is connecting with your audience