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Segmentation

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Don’t Make Ads: Make Engaging Entertainment

Consumers want that joyful positivity in messaging. That’s very effective marketing!

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Best Practices for Cohorting Customers by Lifetime Value

How can brands effectively manage multiple LTV cohorts, each requiring a unique marketing strategy?

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Advanced Segmentation and Automation Are Changing the Marketing Game

With AI-powered automation, marketing becomes faster and more data-driven, which makes it more targeted and more effective

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Generation Z is Here: How to Retain and Engage Them

The next generation of customers has arrived. Are you ready for them?

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Building Mindfulness: Lego’s Marketing Play to Adults

Adults have become a growing market for the world’s favorite toy. Here’s why

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More Than Fashion: How the Yoga Medium Defines Alo’s Marketing Message

The premium athleisure brand went all-in on influencer marketing and walking-the-walk authenticity strategy, on its way to achieving high brand loyalty

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The Importance of the 2nd VIP Tier

Why do companies need tiered clubs?

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Marketers, Avoid These 10 Major A/B Testing Gaffes

There’s more to A/B testing than setting up experiments. Here’s how to steer clear of the biggest pitfalls

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Don’t Look Away: Your Email Data is a Hidden Gem

Often overlooked as "dull" or "simple" - email data should play a significant role in enhancing your targeting game

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Building Your Brand Personae

Building a brand persona requires knowing more than a customer’s age

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