Segmentation

Featured

AI Identifies Trends for Levi Strauss

An advanced brand strategy allows Levi Strauss to specifically target market segments quickly. We love it when a brand embraces AI

Read more

Pepsi Goes Big Apple

A look at how the soft drink giant’s latest campaign allows New Yorkers to unapologetically be themselves

Read more

TikTok Delivers a Viral Advantage for Retailers

The secret to successfully selling to teens is having the item go viral on TikTok

Read more

How COVID Helped Cure a Certain Generation of Technophobia

Before COVID, many Baby Boomers experienced technophobia, but now, they are the fastest-growing group of online shoppers!

Read more

Today’s Teen Trends

Got a lot of teens in your target audience? Check out their spending habits in key categories to shed light on who is winning teen business

Read more

Analyzing Sephora And Its Unique Segmentation Efforts

An inside look at the makeup retailer’s strategic customer segmentation plan

Read more

5 Segmentation Pitfalls and How to Avoid Them

Getting your customer segmentation wrong can ruin your business. Check these five segmentation pitfalls and make sure to avoid them

Read more

Don’t Make Ads: Make Engaging Entertainment

Consumers want that joyful positivity in messaging. That’s very effective marketing!

Read more

Best Practices for Cohorting Customers by Lifetime Value

How can brands effectively manage multiple LTV cohorts, each requiring a unique marketing strategy?

Read more

Advanced Segmentation and Automation Are Changing the Marketing Game

With AI-powered automation, marketing becomes faster and more data-driven, which makes it more targeted and more effective

Read more
X
X
X
FacebookTwitterLinkedIn