Featured
A Letter to Nikki Neuburger: An Update on lululemon’s Basic CRM Tactics
Revisiting the analysis of the athletic apparel retailer on our “7 commandments of CRM” series
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Lizzo’s Pivoting to Shapewear
The pop singer will join the ranks of other celebrities starting their own athleisure lines
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Going Live or Going Extinct?
Are live virtual shopping events a Corona-craze—or are they a tactic marketers should adapt ASAP?
Read more“A Leader of Retail 3.0″: Petco Plans to Take Over the Pet Market
The company unveiled new strategic initiatives at its 2022 Investor Day
Read moreOcean Friendly: Holland & Barrett Bans Chemical Sunscreen
The health & wellness retailer will now offer only mineral-based sun care products
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4 Retail Trends That Shaped 2021
Higher prices, more spending, and those darn Out of Stock messages. And oh yes, there's Covid. Can brands beat these retailing challenges in 2022?
Read moreNYC and LA Pop-Up Shops as Customer Data Enhancers
Hoka's two new temp stores are potential data goldmines for customer marketing that can increase Customer LTV by 33%
Read moreWhen Athleta Say “You Asked,” What They Really Mean is “We Love You”
This is a brand that is constantly providing examples of what it means to be ultra-customer-centric. And why it’s also good for business
Read moreRue21: How Come Opening Physical Stores is On Trend?
It’s 2021, and the retail brand is expanding its brick-and-mortar presence, especially in time for back-to-school. What? Here’s why
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Time to Pre-order Your Yeezy Jacket on Gap
The fruitful collaboration sets the standard when it comes to creating demand peaks
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