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Relationship Marketing 107: To Infinity and Beyond
Going forward, marketing success will depend on consumer relationships built on trust and respect
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Relationship Marketing 106: So Many Channels, So Little Time
Marketers have more ways than ever to connect with consumers, but those consumers have an unprecedented level of control over what they see
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Relationship Marketing 105: The Brands Get Personal
The parallel rise of social media and smartphones made it easier than ever to keep in touch — while giving marketers new ways to connect
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Relationship Marketing 104: The Internet Grows Up
As the internet went from a novelty to a fixture of modern life, relationship marketers discovered new branding opportunities
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Relationship Marketing 103: It’s the 90s!
As relationship marketing became a more tangible concept, the internet changed the industry forever
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Relationship Marketing 102: From Mad Men to “Where’s the Beef?”
From the 1960s through the 1980s, advances in technology and changing attitudes impacted how marketers connected with people
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Relationship Marketing 101: The Dawn of Branding
Relationship marketing is a recent concept, but the idea of branding is as old as humanity itself
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