Personalization Archives

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3 Customer Segmentation Models Every Marketer Should Consider

Personalization of the shopping experience is proven to increase retention, but without segmentation - nothing can be personalized properly

Winning Greater Share of Stomach Through Human Connection

5 ways for restaurant brands to connect with customers in a contactless future

Barbie Benefitted from a Digital Boost

“We’re investing in a lot of up-the-funnel marketing and listening to the trends to make sure we’re serving up the right products to customers”

Pet Portraits Promote Passion for Chewy

Perhaps the cutest way to get your customers wanting more and more

N Brown Group: CRM Brand(s) Analysis

We looked at the group's brands - JD WILLIAMS, HOME ESSENTIALS, simply be, Ambrose Wilson, and others - and rated their CRM tactics

How Do Nando’s CRM Practices Taste?

Nando’s UK: A brief analysis of the brand’s relationship marketing methods in a post-corona world

Express: Expressing CRM Best Practices?

Discover how the fashion retailer treats customers in a post-corona world

How lululemon is Shaping Customer Relationships

Is the athletic apparel retailer treating customers with CRM best practices fitting to these times?

Personalization Gone Wrong: How to Avoid Sabotaging Your Campaign

Modern customers expect a targeted, omnichannel advertising experience and eschew irrelevant and invasive ads. Here’s how to find the right balance

Is Essence Pampering Customers According to CRM Best Practices?

With a promising tagline such as “fun, confident, and cruelty free!”, their Relationship Marketing tactics must deliver

Arm & Hammer Promotes DIY Gifts for the Holidays

Flour trumps flowers when it comes to creative gifts