Personalization Archives

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3 Customer Segmentation Models Every Marketer Should Consider

Personalization of the shopping experience is proven to increase retention, but without segmentation - nothing can be personalized properly

Blue Apron vs. Sun Basket: Did You Build the Right Basket?

Work up an appetite with these delicious meal kit services– one from the East Coast and the other made in the West – who will win the CRM hunger wars?

How Lowe’s is Improving their CRM Practices Post Corona

The American retail giant is known for their remarkable home improvement products. But how do they score on our 7 commandments of CRM?

The Resurgence in Direct Mail and the Facebook Boycott Marketing Trend

With lower costs and new ways to track and measure, you should add direct mail campaigns to your marketing mix. Even when the FB Boycott ends

Burberry’s British Attitude: The Right CRM Attitude?

We put the posh luxury fashion house to the CRM Test (also: check out our full rankings below!)

What Sound Does a Peacock Make? And What if it’s Free?

Even without the Olympics to launch it with, NBCU’s new streaming service made a lot of noise since it went up. Here’s what you might have missed

“20% higher basket size” During the Pandemic Crisis, and Other Ways to Succeed Right Now

See how Tula’s marketing tactics and revenue-driven initiatives got them through the global crisis

New Marketing Options for Brands Emerge in Beta

Hulu and Snapchat unveil new advertising options for small and medium sized businesses with benefits for major brands, too!

Getting Personalization Right Involves Marketing for the Moment

Brands have to meet the challenge of meeting the increasing expectations for personalized experience without crossing the line that creeps people out

Kiehl’s vs. Liz Earle: The Cross-Atlantic Cosmetic Battle

Welcome to our 9th Brand Prix, where we compare two cosmetic brands. One is American, the other is British. Who won the war? Read on to find out

Personalization Isn’t Just About Content—It’s About the Customer Experience

Many brands still fail to understand all that goes into personalization by today’s (and tomorrow’s) standards