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Personalization

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3 Customer Segmentation Models Every Marketer Should Consider

Personalization of the shopping experience is proven to increase retention, but without segmentation - nothing can be personalized properly

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Winning Greater Share of Stomach Through Human Connection

5 ways for restaurant brands to connect with customers in a contactless future

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Barbie Benefitted from a Digital Boost

“We’re investing in a lot of up-the-funnel marketing and listening to the trends to make sure we’re serving up the right products to customers”

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Pet Portraits Promote Passion for Chewy

Perhaps the cutest way to get your customers wanting more and more

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N Brown Group: CRM Brand(s) Analysis

We looked at the group's brands - JD WILLIAMS, HOME ESSENTIALS, simply be, Ambrose Wilson, and others - and rated their CRM tactics

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How Do Nando’s CRM Practices Taste?

Nando’s UK: A brief analysis of the brand’s relationship marketing methods in a post-corona world

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Express: Expressing CRM Best Practices?

Discover how the fashion retailer treats customers in a post-corona world

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How lululemon is Shaping Customer Relationships

Is the athletic apparel retailer treating customers with CRM best practices fitting to these times?

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Personalization Gone Wrong: How to Avoid Sabotaging Your Campaign

Modern customers expect a targeted, omnichannel advertising experience and eschew irrelevant and invasive ads. Here’s how to find the right balance

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Is Essence Pampering Customers According to CRM Best Practices?

With a promising tagline such as “fun, confident, and cruelty free!”, their Relationship Marketing tactics must deliver

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Arm & Hammer Promotes DIY Gifts for the Holidays

Flour trumps flowers when it comes to creative gifts

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