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Personalization

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3 Customer Segmentation Models Every Marketer Should Consider

Personalization of the shopping experience is proven to increase retention, but without segmentation - nothing can be personalized properly

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Let’s Get Personal

Four lessons marketers and sales teams can learn about personalization from Netflix

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A Letter to Sam Faillace: An Update on Sunbasket’s Basic CRM Tactics

Revisiting the original score we gave the meal kit service on our “7 commandments of CRM” examination

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How to Nurture Existing Customers with Social Media Marketing in 2022

Social media marketing is already taking new shape in 2022. Here are the trends that will help marketers stay ahead of the competition

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Whole Foods will Start Selling Sausage Made from Fungi

Nature’s Fynd makes vegan sausages and cream cheese made from mushrooms

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Is Your Brand Ready to Scale Personalization and Double-Down on CRM Marketing?

If your business is growing, it’s time to decide whether CRM personalization is right for you

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Does Petshop’s CRM Strategy Make Pet Owners Happy?

We take a 360 look at Petshop’s CRM strategy. Check how they rank against pet brands we graded so far!

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Ads We Loved February: Super Bowl Edition

Stars and pop-culture figures make a comeback for Super Bowl 2022

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How lululemon Nails Personalized Retail

lululemon’s many personalization investments put it on track to thrive across brick-and-mortar retail and e-commerce shopping

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How Fit is Under Armour’s CRM Strategy?

We take a 360 look at Under Armor’s CRM strategy. Check how they rank against brands we graded so far!

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Amazon to Combine Virtual and Actual with Style

The mega brand's physical fashion store, Amazon Style, will provide shoppers with the perks of online purchase, and the ability to try on their selections

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