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#MarketingAmidCorona

The COVID-19 global pandemic is impacting all walks of life. It is also shaking up many marketing norms, trends, thoughts, and best practices. PostFunnel and Optimove are here to provide you with continuous coverage of all of these, and more

Featured

How COVID-19 Affects Brand Loyalty

Thanks to the pandemic, consumer expectations have shifted. Companies need to adapt to retain their most loyal customers

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Acts, Not Ads: Dole Delivers on its Promise

It’s easy to talk the talk. But this brand actually walks the walk

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Lego Helps IKEA Help You

The Scandinavian creating a winning combo, appealing to both adults and children. What would Reddit say?

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Please, Leave!

How tourism agencies are encouraging consumers to get out of their homes and into their next trip

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Not Enough Personalization

Looking into the results of the first 10 times we analyzed brands' basic CRM tactics according to our "7 commandments" shows where the improvement is needed

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Hungry Advertisers Are Ready for Live Action and Real-Time Engagement

The Indian Premier League (IPL) cricket jamboree is the biggest annual sporting event in India, and many surprising brands are competing to be associated

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Hotels Now Offer “Schoolcations”

Necessity is the mother of invention, and new norms give rise to new forms of packaging services

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A Trip to Your Zoom Background, Courtesy of Coors

A relatively small investment can yield a fantastic marketing return

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Scent for the Jet Set Pet

It makes sense to market to pet owners with catnip and meat-scented posters set near the ground

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4 Retail Marketing Trends to Keep in Mind

Here are some of the key retail marketing trends that’ll likely pick back up

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Lululemon is Meeting Customers Face to Face

Dreaming of a personal stylist? In response to COVID, lululemon is one of the first retailers to offer customers a virtual online shopping experience

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