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#MarketingAmidCorona

The COVID-19 global pandemic is impacting all walks of life. It is also shaking up many marketing norms, trends, thoughts, and best practices. PostFunnel and Optimove are here to provide you with continuous coverage of all of these, and more

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How COVID-19 Affects Brand Loyalty

Thanks to the pandemic, consumer expectations have shifted. Companies need to adapt to retain their most loyal customers

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Food for Thought: A Year Into COVID, What Defined Marketing Success for QSR Brands?

A 360° View: From loyalty and engagement to strategy and technology, the experts explain what drove marketing success in the first year of COVID

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TikTok’s Influence In 2020

Consumers flooded to TikTok in 2020. Here’s a rundown of the social media platform’s growing influence

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How 3 Big-Name Brands Thrived During the COVID-19 Crisis – and What You Can Learn from Them

Though the business world was hit hard by the pandemic and ensuing shutdown, not all companies ended up worse for wear

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COVID-Vaccine and Online Casinos: What to Expect?

Penn National Gaming CEO on how coronavirus vaccine could affect the gaming industry

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Consumers Engage with Content by Their Favorite Stars

What marketers can learn from celebrities on social media – post-COVID-19

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Not Your Mother’s Tupperware Party

Anyone who bought the company’s stock for just a buck in March could have sold it for $28.80 a share this week

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Vote for Doughnuts

While most brands simply remind us about the election, this delicious donut maker found a sweet way to actively reward voters

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“Make Every Touchpoint Shoppable”

Michelle Belcic, Dash Hudson's VP of Brand Strategy, spoke on the keys to social commerce. Here's the recap of her virtual session

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B2CRM News: Prime Day Shipping Stress, and Smart Text Ads

Watch: our weekly news segment, part of our PostFunnel Insider series

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Firing on All Trendy Cylinders: How Coca-Cola Is Coping With Drop in Sales

Helpful global and green initiatives, positive COVID-related messages, refreshing product offering, and a taste of Hollywood is all happening

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