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#MarketingAmidCorona

The COVID-19 global pandemic is impacting all walks of life. It is also shaking up many marketing norms, trends, thoughts, and best practices. PostFunnel and Optimove are here to provide you with continuous coverage of all of these, and more

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Patagonia: Paving Their Own Path

The prestigious outdoor clothing brand does not seem to be following post-coronavirus best practices too close. They do fix masks, though. Which is amazing

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How Disney, Target, and Best Buy Amend their Offering Effectively

Accommodating the NN ("New Normal") without paying too much of a price in terms of losing business

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Beyond Meat’s Communications are Doubling Down on the Brand’s Inherent Values

This brand is bringing plant-based burgers to the everyday consumer, regardless of their viewpoint

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How Operating Remotely Has Shifted Priorities for B2C Companies

Retail companies around the world have had to overhaul their operations throughout the COVID-19 pandemic. How has their priorities shifted?

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Customer Retention in Times of Coronavirus

COVID-19 may force businesses to change their practices, but the rules of customer retention remain the same

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The Most Powerful Brands on YouTube

Is it really surprising that toy and kid video content is on the rise this summer?

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How “Woke-Washing” Erodes Customer Trust

If you’re going to take a stand against injustice, you need to put in the work

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Breaking Down Boston Beer’s Truly Hard Seltzer’s Marketing Success

All it required was carving a new niche, leveraging cultural trends, using influencers smartly, and having some luck. Easy peasy

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12 Brands That Nailed Their Quarantine Emails

Keeping in touch with your retail customers during the COVID-19 shutdown is crucial. Check out twelve brands doing it right with email

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When the Click & Collect Boom Explains a 200% Growth

It's perhaps the main Coronavirus-induced online shopping trend, and it's likely to experience for years

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Summer Listening: 5 Best Podcasts for Marketers in 2020

With these marketing podcasts, you can brush up on relevant skills while working from home

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