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Why Focus on Generational Marketing
From Baby Boomers to Gen Alpha, see how generations differ so you can provide the best marketing, brand experience
Read moreGeneration Z
Snap Wants You to Take Pics with Their New Drone
The social media company developed a drone that can come anywhere with you
Read moreWhy Glossier’s First Celebrity Partner is Olivia Rodrigo
The beauty brand has decided to work with a celebrity who’s already a customer
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3 Facts About Generation Z All Marketers Should Know
Generation Z is entering adulthood. What can marketers do to prepare?
Read moreHow Abercrombie Became Cool Again
How the retailer is reaching millennials and shifting from its old branding
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TikTok’s Influence in 2021
In 2021, TikTok was the trend to watch. We break down the ways it influenced marketing
Read moreSephora: Bringing a TikTok Star, D2C, and Big Retail Together. How Will it Work?
This beauty brand is seizing opportunities for mixing online and real-life, now collaborating with Addison Rea and Kohl's. Will they let AI help with that
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TikTok Attracts More Brands as its Audience Expands Beyond Gen Z
Discover how new opportunities for brands arise as more generations start tuning into the popular social network
Read moreB2CRM News: Updates from Etsy, Twitter, and Spotify
A 1.6B acquisition aiming for Gen Z, new Fleets ads, and some bully behavior
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3 Key Differences Between Marketing to Millennials and Zoomers
While there are many similarities between both groups, marketers need to understand how - and why - they differ
Read moreDoritos Presents 3D Crunch to Today’s Generation
The perfect example of nostalgia marketing that appeals to Gen Z
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