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Gap Pushes Gamification With a New NFT Collection
The clothing giant offers consumers ownership of a rare designer hoodie. They'd have to jump through some virtual hoops first, though
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Wayback Machine: The History of the Gap’s Website
The Gap has been a staple of the industry for decades. Here, we take a look at how its website has stacked up to the competition over time
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A Letter to Mary Alderete: An Update on Gap’s Basic CRM Tactics
Revisiting our “7 commandments of CRM” examination of the brand
Read moreAthleta Builds on Pandemic Growth: Will It Translate Into Better CLTV?
Expanding its REI partnership will yield more new customers, but it can also lead to valuable data enrichment. Both brands would be wise to use it
Read moreNew Virtual Fitting Rooms Tech Helps Bodequality* at Gap
The ever-increasingly customer-centric company is mixing exciting tech with inclusiveness. Oh, and it could reduce returns, too
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Time to Pre-order Your Yeezy Jacket on Gap
The fruitful collaboration sets the standard when it comes to creating demand peaks
Read moreB2CRM News: Gap’s Brave Ventures, Nike and Adidas Go Head to Head
Watch this week's quick news roundup with insights for relationship marketers
Read moreGap is Eyeing New Customers. Will They Keep Them On Board?
The comfortable clothing retailer is presenting itself in a whole new light thanks to collabs with Kanye West and Simon Biles
Read moreGap’s Brand Values Got Them Simon Biles From Nike
Athleta wins over Nike's superstar presenter
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