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Betfair: Striving to Exhibit Customer Centricity
Two quick examples of the brand catering to its existing customers to create loyalty and long-lasting relationships
Read moreGaming
William Hill Paying Out $1M for Existing Customers
The heritage UK betting group is spot on in its latest CRM marketing offering
Read moreWhat CRM Marketers Can Learn from 888’s Award-Winning Campaign
"Made to Play” took home the EGR award
Read moreB2CRM News: Wholesale + DTC is a thing. Plus: Online Gambling’s Outlook
Watch: Giant retailers are collaborating more and more with DTC brands. We also talk about DraftKings great weekend
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William Hill vs. Paddy Power: Let the CRM Games Begin
Two of the world’s leading gaming operators were appointed as the contestants. Who do you think will be the big CRM winner?
Read moreSafer Gambling Week: The Pros, the Cons, and the Actionable
Gaming operators are trying to widen the dialogue, but the initiative around gambling and its related risks is far from being enough
Read moreCOVID-Vaccine and Online Casinos: What to Expect?
Penn National Gaming CEO on how coronavirus vaccine could affect the gaming industry
Read moreHow Responsible is “The Race That Stops a Nation”?
The 2020 Melbourne Spring Carnival highlighted not only the importance of social distancing but also of social responsibility
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William Hill Winning the CRM Game?
Is the state-of-the-art bookmaker based in the UK properly nurturing customer relationships?
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Online Gaming Trends: Olympic’s Absence Still Felt
So Europe's major football leagues return to play. But how did customers react, and did it hurt other online games? Quick data-dive into industry benchmarks
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