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Online Gaming Trends: Olympic’s Absence Still Felt
So Europe's major football leagues return to play. But how did customers react, and did it hurt other online games? Quick data-dive into industry benchmarks
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Sports Betting is Back! Who’s Winning?
While most sports leagues are still out, the data from one weekend of German football is showing promising signs
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Realtime Comeback: When Paddy Power Nutmegged Adidas
The sports giant called up soccer legend Kaká to lead a new unique campaign. The funny folks at Paddy Power didn't miss the chance it presented
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Three Ways Your Marketing Strategy Can Benefit From In-app Advertising
The app economy is expected to reach $120 billion in 2019. Here’s why in-app advertising is becoming increasingly important, and how you can jump on board
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Engaging the 6 Most Common Social Gaming Personas
Social gaming is an incredibly complex space, sporting numerous distinct customer personas. Based on accumulated player data, here’s a breakdown into 6 personas that will help you plan the right campaigns for your audience
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5 Magnetic Retention Concepts + 15 Tools You Can Use Today
Every marketing professional knows how cost-effective it is to retain existing customers over onboarding new ones. Question is: What are the best ways of doing so without wasting unnecessary time and money? PostFunnel to the rescue!
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