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Online Gaming Trends: Olympic’s Absence Still Felt

So Europe's major football leagues return to play. But how did customers react, and did it hurt other online games? Quick data-dive into industry benchmarks

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Sports Betting is Back! Who’s Winning?

While most sports leagues are still out, the data from one weekend of German football is showing promising signs

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Realtime Comeback: When Paddy Power Nutmegged Adidas

The sports giant called up soccer legend Kaká to lead a new unique campaign. The funny folks at Paddy Power didn't miss the chance it presented

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Three Ways Your Marketing Strategy Can Benefit From In-app Advertising

The app economy is expected to reach $120 billion in 2019. Here’s why in-app advertising is becoming increasingly important, and how you can jump on board

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Engaging the 6 Most Common Social Gaming Personas

Social gaming is an incredibly complex space, sporting numerous distinct customer personas. Based on accumulated player data, here’s a breakdown into 6 personas that will help you plan the right campaigns for your audience

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5 Magnetic Retention Concepts + 15 Tools You Can Use Today

Every marketing professional knows how cost-effective it is to retain existing customers over onboarding new ones. Question is: What are the best ways of doing so without wasting unnecessary time and money? PostFunnel to the rescue!

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