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Customer Value

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Beyond Meat’s Communications are Doubling Down on the Brand’s Inherent Values

This brand is bringing plant-based burgers to the everyday consumer, regardless of their viewpoint

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4 Quick Ways to Improve Your Customer Support

A few easy fixes will go a long way toward reducing frustration and increasing customer retention

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How to Build Trust with Today’s Customer

A lack of consumer trust can affect your reputation and bottom line. Take a look at how you can earn and deepen trust with your customers

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What Does Transparent Marketing Look Like In 2020?

Customers increasingly make purchasing decisions based on brand transparency. What lessons can we learn from transparent advertising?

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Genuine Values: How Ethical Marketing Campaigns Attract Loyal Customers

Many brands in digital marketing ignore the ethical aspects of ad campaigns, but firm grounding in value-based messaging attracts valuable customers

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5 Types of Loyal Customers and How to Keep Them Devoted

Customer loyalty comes in different shades. To keep them faithful, brands need to take a personalized approach that accounts for every step of the journey

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What Do Customers Think of Your Customer-Centric Solution?

Investing in a customer-centric business means little if you cannot communicate your value to them

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Is the Sales Funnel a Thing of the Past?

Experts weigh in on the classic sales funnel’s continued relevance for life-cycle marketing

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Step Away from Your Customers; You’re Smothering Them

US consumers love attentive brands. Other countries, maybe not so much

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The Quick and Easy Experiential Marketing Guide for 2020

These five fundamental principles will help you successfully navigate this tricky strategy

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