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Customer Psychology

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Neuromarketing: Use These 3 Brain-Targeting Hacks to Sell More

Top-performing marketers don’t achieve success by chance! They understand how to tap into the brains of customers for powerful impact — Discover how, today

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Your Marketing Strategies Aren’t Complete Without This Sentiment

In a world of low prices and robotic responses, empathy connects consumers to your brand

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How Behavioral Psychology Affects Your Retention Strategies

Behavioral psychology is all about understanding what drives your customers’ actions - and knowing that “with great power comes great responsibility"

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What are Psychographics and How Can They Benefit Loyalty Marketers?

Used properly, and with customer consent, psychographics can help loyalty marketers foster unprecedented levels of customer retention

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Tap into Your Empathetic Side

Emotionally intelligent marketing is about so much more than just being nice to your customers (although that’s helpful too)

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The Competitive Secret Everyone’s Using (Except You)

All the top marketers use this psychological trick to increase their business (while decreasing yours) — learn how you're getting left behind

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3 Striking Steps: How To Use Color Psychology for Glowing Sales

Color plays a significant role in emotion and behavior. Discover these clever techniques to heighten the senses of customers, new and existing

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What Can You Say? Plenty

Technology facilitates the communication with your current and potential clients. But the selection of channels is vast

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Why What You Say and Do Affects the Bottom Line

Each individual customer defines your company’s value based on their own expectations - and it’s your job to meet these unique expectations at all times

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The Only Branding Cheat Sheet You’ll Ever Need

Every person is a brand, but not every brand has a singular personality. So how can you maintain a unique identity while still attracting a large amounnt of potential clients? We have the answers

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