Customer Psychology Archives

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Neuromarketing: Use These 3 Brain-Targeting Hacks to Sell More

Top-performing marketers don’t achieve success by chance! They understand how to tap into the brains of customers for powerful impact — Discover how, today

Your Marketing Strategies Aren’t Complete Without This Sentiment

In a world of low prices and robotic responses, empathy connects consumers to your brand

How Behavioral Psychology Affects Your Retention Strategies

Behavioral psychology is all about understanding what drives your customers’ actions - and knowing that “with great power comes great responsibility"

What are Psychographics and How Can They Benefit Loyalty Marketers?

Used properly, and with customer consent, psychographics can help loyalty marketers foster unprecedented levels of customer retention

Tap into Your Empathetic Side

Emotionally intelligent marketing is about so much more than just being nice to your customers (although that’s helpful too)

The Competitive Secret Everyone’s Using (Except You)

All the top marketers use this psychological trick to increase their business (while decreasing yours) — learn how you're getting left behind

3 Striking Steps: How To Use Color Psychology for Glowing Sales

Color plays a significant role in emotion and behavior. Discover these clever techniques to heighten the senses of customers, new and existing

What Can You Say? Plenty

Technology facilitates the communication with your current and potential clients. But the selection of channels is vast

Why What You Say and Do Affects the Bottom Line

Each individual customer defines your company’s value based on their own expectations - and it’s your job to meet these unique expectations at all times

The Only Branding Cheat Sheet You’ll Ever Need

Every person is a brand, but not every brand has a singular personality. So how can you maintain a unique identity while still attracting a large amounnt of potential clients? We have the answers