Subscribe

Customer Loyalty

Featured

3 Customer Segmentation Models Every Marketer Should Consider

Personalization of the shopping experience is proven to increase retention, but without segmentation - nothing can be personalized properly

Read more

Introducing: The Music of Lucky Charms. With a Pinch of Pixar

General Mills is taking loyalty marketing up a notch from just a jingle with a complete album. Yup, you heard it right!

Read more

Milking Customer Loyalty

If "love" and "tradition" play any role in customer loyalty, the people of "Got Milk?" will use it

Read more

The Perks of Loyalty: Starbucks’ Successful Rewards Program

How Starbucks perfected CRM with its Rewards Membership

Read more

Circle of Loyalty: Target’s “Circle” Proved Value of Personalization

Target hit 100 million members for its personalized, open-for-all "Circle Rewards", growing revenue in all kinds of ways

Read more

Dairy Queen’s is Bringing Back Fan Favorites. What Does it Mean for Its CRM?

Seasonal and recurring campaigns are great, but smart brands that do micro-segmented CRM Marketing make them even greater

Read more

3 Highly Effective Ways to Build Trust With Customers

Brands must earn customer trust. What actions can businesses take to restore faith in their products and services?

Read more

Get More from Your Rewards Program

Creative ways to better engage your customers with a program you already have

Read more

3 Ways to Improve Your Brand’s Customer Service

Want to improve retention? Start by examining your customer service efforts

Read more

It’s Gonna Be A Sweet Summer with Dairy Queen

Two delicious ways the ice cream maker is getting its relationship marketing right

Read more

So, Your Loyalty Program Just Flopped: A Troubleshooter’s Guide

Identifying problems with your loyalty program is the first step towards fixing them

Read more
X
X
X
X
Chars: 0
Chars: 0
X

Let's Get Acquainted

Chars: 0
X

Get your free print edition!

Fill out your complete details below

X
FacebookTwitterLinkedIn