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Customer Loyalty

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3 Customer Segmentation Models Every Marketer Should Consider

Personalization of the shopping experience is proven to increase retention, but without segmentation - nothing can be personalized properly

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Mobile Marketing for In-App Inboxes

In-app inboxes are a valuable resource for building engagement, but they have to be leveraged correctly

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7-Eleven Wants to Meet You Wherever

The convenience store chain launched a subscription-based free-delivery service and may very well have changed the game

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How to Build Customer Loyalty with Returns & Exchanges

When an order goes wrong, it’s your job to make it right

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How to Build Relationships Like an Influencer

Five things legacy brands can learn from influencers to create meaningful relationships

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Customer Loyalty Adopts & Drops for 2022

Fostering relationships is but one step in relationship marketing. Boost customer loyalty with the right strategies

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Sustainable Loyalty: Reaping the Rewards of Reduce, Reuse, Recycle

Consumers who truly value sustainability appreciate brands that reduce waste through recycling and compact packaging

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The Real Secret to Customer Loyalty: Be a BFF

The same qualities that make for a long-lasting friendship will endear you to your customers

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Introducing: The Music of Lucky Charms. With a Pinch of Pixar

General Mills is taking loyalty marketing up a notch from just a jingle with a complete album. Yup, you heard it right!

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Milking Customer Loyalty

If "love" and "tradition" play any role in customer loyalty, the people of "Got Milk?" will use it

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The Perks of Loyalty: Starbucks’ Successful Rewards Program

How Starbucks perfected CRM with its Rewards Membership

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