Customer Loyalty Archives

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3 Customer Segmentation Models Every Marketer Should Consider

Personalization of the shopping experience is proven to increase retention, but without segmentation - nothing can be personalized properly

Mobile Marketing for In-App Inboxes

In-app inboxes are a valuable resource for building engagement, but they have to be leveraged correctly

7-Eleven Wants to Meet You Wherever

The convenience store chain launched a subscription-based free-delivery service and may very well have changed the game

How to Build Customer Loyalty with Returns & Exchanges

When an order goes wrong, it’s your job to make it right

How to Build Relationships Like an Influencer

Five things legacy brands can learn from influencers to create meaningful relationships

Customer Loyalty Adopts & Drops for 2022

Fostering relationships is but one step in relationship marketing. Boost customer loyalty with the right strategies

Sustainable Loyalty: Reaping the Rewards of Reduce, Reuse, Recycle

Consumers who truly value sustainability appreciate brands that reduce waste through recycling and compact packaging

The Real Secret to Customer Loyalty: Be a BFF

The same qualities that make for a long-lasting friendship will endear you to your customers

Introducing: The Music of Lucky Charms. With a Pinch of Pixar

General Mills is taking loyalty marketing up a notch from just a jingle with a complete album. Yup, you heard it right!

Milking Customer Loyalty

If "love" and "tradition" play any role in customer loyalty, the people of "Got Milk?" will use it

The Perks of Loyalty: Starbucks’ Successful Rewards Program

How Starbucks perfected CRM with its Rewards Membership