Customer Intelligence

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Legos Aren’t Just for Kids

The toy manufacturer updated its DeLorean set

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Check, Please. Tinder Now Lets Us Background Check our Dates

Tinder has a new tool for finding out if matches have a criminal record of violence

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Filet Mignon Isn’t Just for Carnivores Anymore

A start-up called Juicy Marbles is selling meatless filet mignon online

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The Reason Goldfish Introduces Adult-Sized Mega Bites

The Snack that Smiles Back brand rides the mega-size trend and plenty of data, all the way to the expansion of its target audience

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Beach in a Bottle Lets You Drink The Sun

Corona for your Health: the beer brand introduces a non-alcoholic beverage boosted with vitamin D. Here's why it's brilliant on more than one level

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Walmart Presents: How to Do Better Than Same-Day Delivery

No, the giant retailer is not delivering your order yesterday (yet). So, what's the secret? It's in customer service

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Ditch the Milk for Wine with Your OREOS

The cookie brand introduced a collab with Barefoot Wines in a move to attract attention from adult consumers

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Blue Moon’s 2021 Holiday Sweater is Called the Vax Card-igan

The beer brand came up with a way to be there with their customers even during non-drinking times

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Butterball Talking Turkey on Tik Tok: What’s the Data Play Here?

It's all about zero- and first-party data

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Brands are Publishers are Brands: Lowe’s Launches a Media Network

Tapping into major trends in both marketing/communications and customer behavior, the home lifestyle brand is looking at closing the loop

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