customer data management Archives

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COVID-19: Impact on Data Privacy

Personal data is being used to fight COVID-19 and its raising privacy concerns

Upgrade Your Marketing With a CDP

A CDP can prove your ROI within months in terms of the gains in customer engagement and conversion. Here’s what you need to know

Location Tracking Drops as a Result of Apple App Alerts

Brands have to work off the kind of data that customers are willing to share and predictive analytics that remain relevant without overstepping boundaries

The Lost Year: What Marketing Looks Like Post-Coronavirus

Between COVID-19 and a looming recession, 2020 will be a lost year for marketers — unless we pivot to a new reality today

Data Cleanse: The Importance of Scrubbing Your Database

Periodically scrubbing your customer databases is essential to keep marketing interactions focused and relevant

The Price of Privacy

How much is your data worth and is it that bad to share it? See for yourself

A Technology Seller’s Guide to Explaining New Marketing Technology to C-Suite Executives

Learn the marketing technology challenges faced by business leaders and how to overcome them

How to Overcome Dataphobia When Facing CRM

Finding the right balance between rational and irrational decisions regarding your data is essential to your success. Here’s why

Will Work For Data: How Brands Can Earn Consumer Trust

As new privacy regulations emerge, brands will increasingly be expected to earn consumer trust before data ever reaches a CDP

How Stitch Fix Uses Data to Increase Sales and Engage Customers

With a combination of humans and machines at the helm, this popular fashion service redefines the way the modern companies are relying on data