Customer Centricity Archives

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5 Soft Skills Every Marketer Should Have

These passive abilities may not seem as important as the skills you list on your resume, but they’re vital for marketing pros

The home improvement retailer's latest customer-centric move is all about getting up to speed with where customers' expectations are nowadays

Going off the beaten path can have surprising results

Everyone makes mistakes. How you respond to them is what sets you apart

The American tech giant’s approach to making customers listen works. Here’s one example to learn from

Two quick examples of how the American sports equipment retailer is nurturing relationships with its existing customers

The frozen food chain recognizes the pressing need to help families through its interaction with millions of customers each week

This is one brand that really loves its customers

The new Seven Eleven ad campaign is its biggest to date. What’s the idea behind it, though?

Watch: we talk about how any marketer out there should follow Nike's initiatives and strategy to become more consistently customer-centric