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When Athleta Say “You Asked,” What They Really Mean is “We Love You”

This is a brand that is constantly providing examples of what it means to be ultra-customer-centric. And why it’s also good for business

It's another example of how putting CRM on a pedestal can lift other channels, too

The retailer just announced two customer-centric initiatives. Here's why it matters

Two examples of how the premium performance footwear brand is strategically using CRM best practices to grow through its existing customers

The Honest Company is boosting sales through its existing customers

Brands have pursued customer-centric business models for years, but many still fall short of the mark today. How can we overcome them?

We all know the customer isn’t always right, but they are certainly never wrong

The clothing giant is smart about building deep connections with customers

Learn how the brand is living up to customer expectations when it comes to CRM marketing and to being customer-centric

The German beauty brand is reorganizing its leadership in digital marketing and the CRM sector of its business