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Content Marketing

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Instagram Shopping and the State of “Native” Social eCommerce

The buzz surrounding social selling is deafening, but as we head into 2019, the data sounds a different bell

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Bye, Doom and Gloom

How to create content that gives consumers a sense of hope during the pandemic

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3 Steps to Take When Creating a Content Marketing Plan

Knowing your customer is crucial, but that’s only the beginning

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Are You Focused Just on Content Marketing, Or Content Selling?

Content marketing is key to attracting and engaging your target audience. But, if your content doesn’t help you sell, it’s not doing you any favors

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Tips for Creating Shareable Social Media Content

Creating social media content that gets shared is about more than just getting lucky

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Doing Content Marketing Right

Done right, content marketing will deliver an ROI measured in terms of the LTV of a customer. But it’s a marathon - not a sprint

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The Future of Copywriting

Keep your content (and readers) on their toes with these six copywriting trends

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Content Marketing Vs. Thought Leadership: When Should Each Approach Be Used?

Aligning these two content strategies is a retention superpower for savvy marketers

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Amazon’s Cheesy Cross-Promotion

Get rewarded for watching movies. Too good to be true? Not for Amazon Prime viewers

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12 Brands That Nailed Their Quarantine Emails

Keeping in touch with your retail customers during the COVID-19 shutdown is crucial. Check out twelve brands doing it right with email

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The Resurgence in Direct Mail and the Facebook Boycott Marketing Trend

With lower costs and new ways to track and measure, you should add direct mail campaigns to your marketing mix. Even when the FB Boycott ends

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