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Content Marketing

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Instagram Shopping and the State of “Native” Social eCommerce

The buzz surrounding social selling is deafening, but as we head into 2019, the data sounds a different bell

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Amazon’s Cheesy Cross-Promotion

Get rewarded for watching movies. Too good to be true? Not for Amazon Prime viewers

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12 Brands That Nailed Their Quarantine Emails

Keeping in touch with your retail customers during the COVID-19 shutdown is crucial. Check out twelve brands doing it right with email

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The Resurgence in Direct Mail and the Facebook Boycott Marketing Trend

With lower costs and new ways to track and measure, you should add direct mail campaigns to your marketing mix. Even when the FB Boycott ends

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Finding Success In 15 Seconds

Welcome to the boom and bust of short videos

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How Quarantine Marketing Became the New Normal

Months ago, marketers were scrambling to adapt to a COVID-19 world. New strategies have emerged — and they’re here to stay

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Are Virtual Events the Right Move for You?

Events are going digital - see whether your company should follow

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Shock Marketing: Running a Controversial Campaign the Right Way

Controversial marketing campaigns account for some of the most viral ad content out there, but they come with a catch.

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The Do’s and Don’ts of Redesigning Brand Websites

Use these strategies to re-energize your content while maintaining your SEO rankings

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What Marketers Need to Launch A Successful Word of Mouth Campaign

Successful word of mouth campaigns don’t run themselves. These essential strategies and seeding techniques will help your viral marketing campaign stand out

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Analyzing the Content-Driven Era of Experiential Marketing

Marketers have essentially doubled down on the importance of content. But the ways content is leveraged continues to evolve as time goes on

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