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From Funnels to Pipelines: The Ever-Widening Spectrum of Modern CMOs’ Responsibilities

CMOs have more responsibilities than ever, but they also have more tools at their disposal to address each challenge

The relationship between sales and marketing teams is changing, but one thing remains the same — consistent growth requires working together

Advertising agencies are invaluable resources for marketing departments. Here’s how to get the most of the relationship

Modern marketers are being asked to generate revenue on top of raising awareness and driving engagement. Here’s how they can do it

In our latest B2CMO entry, we explore one of the most consistent obstacles for every marketing leader — pitching a budget

There’s no such thing as fixed marketing skills. CMOs who hire for creativity, problem-solving, and diversity will find ways to overcome any obstacle