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4 Examples of Businesses That Defy Freemium’s Bad Rap

Where do you stand on the great freemium debate? If you believe the pricing model is the downfall of sustainable growth, check out these counter-examples

Don’t Brush Off Using Both Automatic and Direct Communications

Automated communications can reduce repetitive tasks, but personal interactions still have their place

Your Follower Count Doesn’t Matter — Your Engagement Metrics Do

Gathering engaged followers should be the goal of your social media efforts — are you engaging the way you should be?

It’s About Time to Build Yourself A Chatbot

A chatbot can do wonders for a company's retention strategy - only if done right, though. Here are 3 important guidelines to keep in mind

Why Length Has Never Been More Crucial

When it comes to emails best practices, what performed better - long emails or shorter ones? Time has come to settle this issue

9 Chrome Apps, Make Marketing a Breeze

One way to increase efficiency is to find ways to save, share, and curate content quickly

Our Two Cents on How to Spend Your Marketing Budget

Marketing is a well known budget buster - it seems like it's never enough. These are the 5 best places to channel your budget