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Strategy

Should You Be Confrontational as a Marketer?

Fear is a primal motivator. But in an eComm world dominated by the bright and beautiful, can you leverage its power for the good of your business?

Aaron Orendorff
April 22 2019

Aaron Orendorff

Previous the Editor in Chief of Shopify Plus, Aaron Orendorff is now the founder of iconiContent, where he’s busy “saving the world from bad content.” He’s also a regular contributor at Mashable, Entrepreneur, Lifehacker, Fast Company, Business Insider, Content Marketing Institute, and more. Connect with him on Twitter or Facebook.

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