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Customer Loyalty, The Loyalty Series

Measuring Loyalty – What Are the Important Metrics and How Do We Find Them?

Understanding who is loyal and how they behave allows businesses to observe, monitor, and improve

Nicola Fox
May 21 2020

Nicola Fox

Nicola has worked in retail for over 15 years. Her focus has been on delivering the data, technology and cultural change she believes is central to implementing customer strategy and nurturing loyalty.

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