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CRM Strategy

E-commerce Storytelling: How to Captivate and Sell with Three Ingredients

Storytelling isn’t new. Nor is its power to captivate. But can you use stories to sell in e-commerce? You sure can. Here are a few inspiring implementations

Aaron Orendorff
July 09 2018

Aaron Orendorff

Previous the Editor in Chief of Shopify Plus, Aaron Orendorff is now the founder of iconiContent, where he’s busy “saving the world from bad content.” He’s also a regular contributor at Mashable, Entrepreneur, Lifehacker, Fast Company, Business Insider, Content Marketing Institute, and more. Connect with him on Twitter or Facebook.

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